Our Journey
Four decades of cleaning, redefined
From a team of two in 1989 to a 150-strong crew, Crusade pioneered green cleaning in Singapore — biodegradable, water conservation, energy saving — long before it was fashionable.
The press of the day took notice: The Straits Times, Lianhe Zaobao and the trade journals all covered the carpet-cleaning company that decided being green was simply the right way to do business. Here’s the story, in their words.
“Studying was never my cup of tea. My mother used to say I’d end up a cleaner if I kept failing. Little did she know — I’d end up a cleaner, and the best one in town.”
The record
Milestones, in ink
1989
A team of two
Crusade begins with one belief — a deep clean shouldn’t cost the earth.
As featured in
In the news of the day
The Straits Times, Lianhe Zaobao and the trade press, from the late ’90s onward. Click any clipping to read it in full.